Working for the Austrian Broadcasting Corporation some 37 years ago, FLO’s proprietor INGRID RAAB was able to produce several movies surrounding the fashion-world. In locations such as Milano, London and Paris. During these productions she discovered some unique boutiques – trendy, stylish but nostalgic. Clothes for a time past, wearable and to be easily combined with contemporary fashion. She immediately was fascinated and inspired by such concepts, which led inevitably to the opening of her first store for nostalgic fashion – vintage in Vienna/Austria in 1978.