{"id":47,"date":"2014-03-06T18:24:38","date_gmt":"2014-03-06T16:24:38","guid":{"rendered":"http:\/\/www.vintageflo.at\/neu\/?page_id=47"},"modified":"2014-08-06T10:05:33","modified_gmt":"2014-08-06T08:05:33","slug":"about","status":"publish","type":"page","link":"https:\/\/www.flovintage.com\/en\/about","title":{"rendered":"About"},"content":{"rendered":"<h1>FLO Vintage &#8211; Nostalgic Fashion<\/h1>\n<h3>Vienna\u2019s incomparable heart of fashion since 1978: Clothing with history.<\/h3>\n<p>The term vintage originates from winemaking and means \u201can exceptionally fine wine\u201d. The saying \u201cthe older, the better\u201d says the truth about this vintage store.<\/p>\n<p>\u201cA lust for fashion means wearing it whenever the desire grabs you,\u201d says shop owner Ingrid Raab. Aside from this, when you shop here you are not only investing in quality, you are investing in value: These unique pieces have monetary value.<\/p>\n<p>It is not often that fashion journalists learn a thing or two about their own m\u00e9tier. But when you meet Ingrid Raab, owner of Vienna\u2019s oldest and most prestigious vintage store, that is exactly what you can expect. Ingrid, who opened her first nostalgic fashion shop over 35 years ago, is an astounding expert on all matters of fashion history. Not only can she date clothing to within 5 years of its making, she has also actively shaped fashion history herself. <\/p>\n<p>As a television journalist, she was on close terms with designers like Jean-Charles de Castelbajac, and her shop is a veritable treasure trove in itself. A rushed Stella McCartney shopped here, as well as Marc Jacobs\u2019 trend scouts. Items are lovingly displayed and arranged by season; this stock of historic fashion is almost like in a museum.<\/p>\n<p>One of Ingrid Raab\u2019s many clothing sources is the US. She has imported countless pieces fashioned by her favorite designer, Rudi Gernreich (1922-1985), a visionary Austrian and a \u201cpioneer of timeless design\u201d. Gernreich was the inventor of the monokini, among many other unique designs.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>When you shop at Flo Vintage, you don\u2019t just buy something to wear \u2013 you buy history. (DIVA, April 2013)<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3>We are looking forward to seeing you \u2013 here at FLO VINTAGE!<\/h3>\n<div class=\"quick-gallery\"><div class=\"qg-img qg-no-title\" data-defwidth=\"337\"><a href=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/FLO-Shop.jpg\" rel=\"lightbox[group-1]\" title=\"\" ><img src=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/FLO-Shop-337x200.jpg\" \/><div class=\"qg-overlay\"><span class=\"icon-circle\"><span class=\"pg-icon lightbox-icon\"><\/span><\/span><\/div><\/a><\/div><div class=\"qg-img qg-no-title\" data-defwidth=\"337\"><a href=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/Lokal-innenKundinFlo..jpg\" rel=\"lightbox[group-1]\" title=\"\" ><img src=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/Lokal-innenKundinFlo.-337x200.jpg\" \/><div class=\"qg-overlay\"><span class=\"icon-circle\"><span class=\"pg-icon lightbox-icon\"><\/span><\/span><\/div><\/a><\/div><div class=\"qg-img\" data-defwidth=\"337\"><a href=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/60er-Ingrid-Raab.jpg\" rel=\"lightbox[group-1]\" title=\"\" ><img src=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/60er-Ingrid-Raab-337x200.jpg\" \/><div class=\"qg-overlay\"><span class=\"icon-circle\"><span class=\"pg-icon lightbox-icon\"><\/span><\/span><span class=\"qg-title\">Ingrid Raab (FLO) liefert die Kleider zur Ausstellung auf der Schallaburg<\/span><\/div><\/a><\/div><div class=\"qg-img qg-no-title\" data-defwidth=\"337\"><a href=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/Shop-Huete.jpg\" rel=\"lightbox[group-1]\" title=\"\" ><img src=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/Shop-Huete-337x200.jpg\" \/><div class=\"qg-overlay\"><span class=\"icon-circle\"><span class=\"pg-icon lightbox-icon\"><\/span><\/span><\/div><\/a><\/div><div class=\"qg-img\" data-defwidth=\"337\"><a href=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/Shop-Kleider.jpg\" rel=\"lightbox[group-1]\" title=\"\" ><img src=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/Shop-Kleider-337x200.jpg\" \/><div class=\"qg-overlay\"><span class=\"icon-circle\"><span class=\"pg-icon lightbox-icon\"><\/span><\/span><span class=\"qg-title\">FLO Shop<\/span><\/div><\/a><\/div><div class=\"qg-img\" data-defwidth=\"337\"><a href=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/Shop-immem.jpg\" rel=\"lightbox[group-1]\" title=\"\" ><img src=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/Shop-immem-337x200.jpg\" \/><div class=\"qg-overlay\"><span class=\"icon-circle\"><span class=\"pg-icon lightbox-icon\"><\/span><\/span><span class=\"qg-title\">FLO Shop<\/span><\/div><\/a><\/div><div class=\"qg-img qg-no-title\" data-defwidth=\"337\"><a href=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/1011259_766476833365002_917865679_n.jpg\" rel=\"lightbox[group-1]\" title=\"\" ><img src=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/1011259_766476833365002_917865679_n-337x200.jpg\" \/><div class=\"qg-overlay\"><span class=\"icon-circle\"><span class=\"pg-icon lightbox-icon\"><\/span><\/span><\/div><\/a><\/div><div class=\"qg-img\" data-defwidth=\"337\"><a href=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/a2cfbe59de.jpg\" rel=\"lightbox[group-1]\" title=\"Look-Book f\u00fcr Burlesque-Star Dita von Teese\" ><img src=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/a2cfbe59de-337x200.jpg\" \/><div class=\"qg-overlay\"><span class=\"icon-circle\"><span class=\"pg-icon lightbox-icon\"><\/span><\/span><span class=\"qg-title\">Look-Book f\u00fcr Burlesque-Star Dita von Teese<\/span><\/div><\/a><\/div><div class=\"qg-img qg-no-title\" data-defwidth=\"337\"><a href=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/header2.png\" rel=\"lightbox[group-1]\" title=\"\" ><img src=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/header2-337x200.png\" \/><div class=\"qg-overlay\"><span class=\"icon-circle\"><span class=\"pg-icon lightbox-icon\"><\/span><\/span><\/div><\/a><\/div><div class=\"qg-img\" data-defwidth=\"337\"><a href=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/Shop-Schuhe.jpg\" rel=\"lightbox[group-1]\" title=\"\" ><img src=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/Shop-Schuhe-337x200.jpg\" \/><div class=\"qg-overlay\"><span class=\"icon-circle\"><span class=\"pg-icon lightbox-icon\"><\/span><\/span><span class=\"qg-title\">FLO Shop<\/span><\/div><\/a><\/div><div class=\"qg-img\" data-defwidth=\"337\"><a href=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/Gerald-Matt-FLO.jpg\" rel=\"lightbox[group-1]\" title=\"FLO (Ingrid Raab) mit Vintage-Fan Dr.Gerald Matt- Direktor Kunsthalle Wien.\" ><img src=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/Gerald-Matt-FLO-337x200.jpg\" \/><div class=\"qg-overlay\"><span class=\"icon-circle\"><span class=\"pg-icon lightbox-icon\"><\/span><\/span><span class=\"qg-title\">FLO (Ingrid Raab) mit Vintage-Fan Dr.Gerald Matt- Direktor Kunsthalle Wien.<\/span><\/div><\/a><\/div><div class=\"qg-img\" data-defwidth=\"337\"><a href=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/976d3c63fc.jpg\" rel=\"lightbox[group-1]\" title=\"Vintage-Mode: Wie man sie tr\u00e4gt und pflegt - So chic wie damals\" ><img src=\"https:\/\/www.flovintage.com\/wp-content\/uploads\/2014\/03\/976d3c63fc-337x200.jpg\" \/><div class=\"qg-overlay\"><span class=\"icon-circle\"><span class=\"pg-icon lightbox-icon\"><\/span><\/span><span class=\"qg-title\">Vintage-Mode: Wie man sie tr\u00e4gt und pflegt - So chic wie damals<\/span><\/div><\/a><\/div><div class=\"clear\"><\/div><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FLO Vintage &#8211; Nostalgic Fashion Vienna\u2019s incomparable heart of fashion since 1978: Clothing with history. The term vintage originates from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"template-blog.php","meta":[],"_links":{"self":[{"href":"https:\/\/www.flovintage.com\/en\/wp-json\/wp\/v2\/pages\/47"}],"collection":[{"href":"https:\/\/www.flovintage.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.flovintage.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.flovintage.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flovintage.com\/en\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":11,"href":"https:\/\/www.flovintage.com\/en\/wp-json\/wp\/v2\/pages\/47\/revisions"}],"predecessor-version":[{"id":635,"href":"https:\/\/www.flovintage.com\/en\/wp-json\/wp\/v2\/pages\/47\/revisions\/635"}],"wp:attachment":[{"href":"https:\/\/www.flovintage.com\/en\/wp-json\/wp\/v2\/media?parent=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}